Mad Men; Lucky Strikes scene

In Thinking Skills we watched a scene of the first episode of Mad Men where a debate was taking part of the action a discussion of Lucky Strikes owners and a Publishers Agency where the Agency says they can not continue saying cigarettes aren't healthy. And the debate finish when Doms get to an idea which convince the Cigarettes owners.

1.The vested interest that appeared on the scene were, the one of the owner of Lucky strike, who has a vested interest on selling his products without saying they can damaging people health and continue having profits. And Dom because has a vested interest on doing a good advertisement of Lucky strike as to make the publicity agency do well on the market.

2. Because on Peter’s idea, the advertisement assumes that the cigarettes are bad for health, meanwhile Dom’s idea says that cigarettes are bad for health except for Lucky Strikes, that “are toasted”.

Activity done by: Augusto Zacagnino and Tomás Bravo